Nicolás Casariego is a senior consultant, software entrepreneur, researcher and author. He is currently Co-Director of the Customer Analytics Farm based at the School of Human Sciences & Technology of the IE (Instituto de Empresa) in Madrid. Nicolás is also Adjunct Professor of CRM/CXM, Customer Analytics & Technology Innovation at the Institute's Business & HST Schools.
Formerly Chief Technology Oficer (CTO) & Head of Analytics of MRM/McCann, he also worked as Senior Consultant to Grey/G2 and OgilvyOne.
Having a technological and analytical background, Nicolás has an unrivalled experience in consulting, building and running customer-centric solutions particularly in Marketing, Digital, CRM, Loyalty, e-Business and Customer Intelligence. He has worked across Europe and Latin America for blue-chip brands like Amex, Banco Santander, Bell South, BAT, L'Oréal, MasterCard, Nokia, Opel, Renault, Repsol, Telefónica/Movistar and Warner Bros. Throughout an extensive professional career he has also led a number of European R&D initiatives.
Nicolás holds an Information Systems degree from University of Buenos Aires (UBA) and a Marketing MBA degree from USAL-SUNY.