We have created a new digital token (ARES) and underlying protocol (ASM) to deliver a truly integrated, multi-asset digital ecosystem that will allow individuals and institutional players alike to manage both physical and financial assets in tokenized form. We are pleased to announce be.fluid, the new brand identity for our platform. By choosing this name we wanted to capture the spirit of evolution and the role that technology can play to empower people. In that sense, "fluid" conveys the idea of adaptability, and hence of evolution, "be fluid" becoming a call to action. Our new logo and isotype have been designed for Forctis by Valerii Baryshpolets.