Forctis unveils the new brand name for its Asset Tokenization platform
October 19, 2020

We have created a new digital token (ARES) and underlying protocol (ASM) to deliver a truly integrated, multi-asset digital ecosystem that will allow individuals and institutional players alike to manage both physical and financial assets in tokenized form. Today, we are pleased to announce be.fluid, the new brand identity for our platform. In choosing this name, we wanted to capture the spirit of evolution and the role that technology can play to empower people, helping them navigate our changing world. In that sense, "fluid" conveys the idea of adaptability, and hence of evolution, "be fluid" becoming a call to action. It is ultimately about embracing and promoting change. Our new logo and isotype have been designed for Forctis by Valerii Baryshpolets.